Our Story  

Daniel A. Rodeno & Associates was founded in 1994 by Dan Rodeno. Prior to that, Dan was the worldwide sales director for a prominent line of safety gloves. In that capacity, he created a network of reps and distributors to take these safety products to market around the globe. 

Dan's experience with rep firms was that only a small percentage of them truly earned their commissions, while most, despite what their promotional materials stated, preferred to operate as order-takers... hardly hustling to generate increased sales or to open new accounts. It was from this experience that Dan envisioned the "ideal" rep firm.  

Early in 1994, Dan had the opportunity to follow his dream of creating a rep firm for safety and industrial products unlike any other. The true test of Dan's vision of creating a firm with the passion to know each product thoroughly, to work as a partner with distributor and end user customers to help them best meet the product application needs, and to tirelessly work to expand sales and develop new markets/accounts is best measured in the performance of Daniel A. Rodeno & Associates, LLC... one of the fastest growing manufacturers representative firms serving the industrial Midwest. 


Our Staff 

Dan Rodeno

Main Sales Office, Cleveland, OH 

Dan Rodeno founded Daniel A. Rodeno & Associates in 1994. Dan had served for many years in executive sales management for several manufacturing organizations in both the metals and safety industry. His background in working in public and private companies gives him a well rounded perspective on the business environment. He continually has been a high growth sales achiever in all products he has ever represented or sold. With over 35 years of sales experience Dan has a great understanding of “what works”. He has a passion for his business as a whole and wants the best for his customers, principals and associates. He has the same passion for his family of three children. Dan resides in Westlake, a western suburb of Cleveland, OH. Dan enjoys spending time with his grandchildren, attending Cleveland Indians games and the great Cleveland culinary scene.


Pete Rodeno 

Cleveland, OH Sales Office 

(Territories: Northern/Central Ohio)

Peter is the son of Dan Rodeno - founder of the agency. Pete is no stranger to the business as he was exposed to the importance of personal safety equipment at a young age by attending trade shows and travelling from time to time with his dad. Pete is a graduate of Clarion University of Pennsylvania where he attended on a football scholarship. Upon his graduation from college in 2009, Pete was on staff as a football coach at Canton McKinley High School (Ohio) which touts one of the most famous high school programs in the U.S.  There he worked for his former high school football coach, Ron Johnson, who taught Pete strong organizational skills and a relentless work ethic. In January 2011, Pete joined the Rodeno & Associates team with eagerness and a positive attitude.  Pete resides in Cleveland, with his wife Molly and their two children Joseph and Giuliana.


Mike Maloney 

Eastern Michigan Sales Office 

(Territories: Eastern Michigan/Northeast Indiana)

Mike joined the sales team in January 2010, prior to that he spent 5 years launching and improving Crib Management accounts focusing on inventory control for MRO Operations with Nexiant and SourcePRO.  Mike has spent time in a wide array of manufacturing facilities including automotive, agricultural and hand tools, responsible for all aspects of daily operations, vendor relations, process improvements and metric development. Prior to that he worked at EDS supporting the General Motors account in various roles and responsibilities. When he is not spending time with his wife Sharon and their two boys Brendan and Kyle, he coaches youth hockey & baseball.. 


Scott Provard 

Cincinnati, OH Sales Office 

(Territories: Southern Ohio/ Kentucky/ Southern Indiana)

Scott Provard joined Daniel A. Rodeno & Associates in 2001. Prior to Scott joining the agency he sold building materials to the home, commercial and industrial contractors. Scott has a high energy level and great organizational and follow-up skills. These qualities have been a key factor in his territories’ extremely high growth since 2001.  Having previously been a home builder, this is what makes him try to understand how things work and brings it into today of wanting to know the the most details in order to make good decisions. Scott resides in Cincinnati, OH with his two children. His hobbies are fishing, outdoor grilling and smoking, and has recently taken up running as he has run several 1/2 marathons.  


Chad Riccelli 

Pennsylvania Sales Office 

(Territories: Eastern Ohio/Western Pennsylvania/West Virginia) 

Chad joined our team in 2016. Chad has a B.S. Degree in Occupational Safety and Health Management from Slippery Rock University.  He served for 4 years as an Environmental Science Officer in the U.S. Army. Chad brings experience and a proven track record and success in the industrial safety supply industry. Prior to accepting this position he worked as a pharmaceutical/medical sales rep for 9 years and spent 11 years in  selling PPE and prescription safety eyewear programs.  Chad is an excellent match for this position and a strong asset to the Daniel A. Rodeno Associates Team. Chad is married to Renee and they have three children; Jake, Jena and McKenna.  In his free time Chad enjoys spending time with his children and attending concerts or any Steelers/Pirates/Pens games.


Rachael Palmer

Indiana Sales Office 

(Territories: Central Indiana) 

Rachael was welcomed aboard in 2018.  Rachael graduated from the Indiana University with a degree in Communications and a minor in Business Administration.  Prior to joining us, she worked in Pharmaceutical marketing.  Rachael worked closely with sales representatives to coordinate marketing and health education events for healthcare professionals.  Rachael’s background allowed her to gain great experiences building and maintaining strong professional relationships. She was born, raised and currently resides in Indianapolis.  Rachael enjoys spending her free time with family & friends, traveling, exploring Indy’s culinary scene and walking & hiking with her two dogs.


Dan Millard 

Western Michigan Sales Office  

(Territories: Western Michigan/Northwest Indiana)  

Dan is the newest member of our team.  We welcomed him aboard in 2019. Dan comes to us with a vast background at multiple levels in sales, distribution including management.  He is a true business professional, possesses a competitive energy and takes a strategic approach in all areas.  Dan’s background as a National/Regional Sales Manager for Major Manufacturers, in Industrial/Plumbing and HVAC industries, 25+ years makes him an added asset to the Daniel A. Rodeno & Associates team.

Dan is a native to Michigan, born and raised in Detroit, he and his wife Kathee now reside in Grand Rapids, MI. They have two sons that have both entered professional careers, one as an accountant and the other as a business owner.  As a former college basketball & baseball player, Dan is an avid college sports fan. On the weekends when warm weather permits, Dan enjoys playing golf, running and staying in shape to follow his passion of basketball when the snow starts to fall. 

Jessica Elbert 

Main Sales Office, Cleveland, OH 

Jessica Elbert became a part of the Daniel A. Rodeno & Associates team in 2012. Her prior experience in the marketing and advertising fields has dovetailed well into her role as marketing support for the sales staff. Jessica's knack for organizing has been an asset to the organization and the team. Jessica resides in Avon Lake, OH, with her husband and two young sons. She enjoys cooking, traveling, gardening, volunteer work and time with her family.